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Born from salty hair & endless waves

We create one-of-kind beachwear and accessories from vintage towels only, turning them into unique & eco-conscious.

Our two core values are recycling fabrics and fairly paying the women who craft our products in France. We currently work with Corine in Pau, Dominique in the Paris region, and Cécile in Brittany.

Where can you find our products?

• Biarritz
• La Saladita
• Lombok

Or simply send us a message through the website or Instagram —
We ship worldwide.

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What’s on the lineup?

You guessed it – the wrap skirt is our best seller! But Madame Serviettes isn’t just about skirts.

We’ve also got:

•⁠ ⁠Shorts
•⁠ ⁠Surfboard slings
•⁠ ⁠Beach bags XXL
•⁠ ⁠Pouches
•⁠ ⁠Ponchos available by custom order
•⁠ ⁠Shirts available by custom order

Pricing?

Here’s the lowdown:

•⁠ ⁠Skirts : €75-89
•⁠ ⁠Shorts : €65-79
•⁠ ⁠Slings : €70-79
•⁠ ⁠Bags : €59
•⁠ ⁠Ponchos : starting from €149
•⁠ ⁠Shirts : starting from €129

All handcrafted with love & secondhand magic

Brand Manifesto

#1 Vintage towels are the heart of everything we do – every item is upcycled and completely unique

#2 Less is more – every piece is handmade with love in France, fair and square

#3 Our motto? Buy less, buy better

Founded by Emma Treiber, Madame Serviettes is all about creating unique beachwear (and accessories) by embracing the values of slow fashion.

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Reviews

“I bought my first skirt in 2024 and my second in 2025 — and I absolutely love them! They’re my favorite accessories when I’m by the ocean. I can’t wait to see your new collection! And please, make some bucket hats too”

Marion

“Tasteful and thoughtful items. I am over the moon with my Madame Serviettes rose pattern tote bag. Useful and stylish on all occasions.”

Radar Brocante

“I love the patterns on your towels! And I really appreciate that you use only vintage fabrics. I’m so happy to have one :)”

Louise

“Obsessed with your brand — I’m so excited to see what’s next!”

Céline

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Hit us up!

Use the contact form to:
•⁠ ⁠request or reserve a piece
•⁠ ⁠propose a collab
•⁠ ⁠stock Madame Serviettes in your shop

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